Our people
Sophia Lang
Partner, Media & Consumer Insights
Leads the Media & Consumer Insights practice; agency and client-side experience; formerly Director of Audience Intelligence at Sky and Senior Manager at Kantar; authority on media consumption, content strategy, brand tracking and audience monetisation.
sophia.lang@clarendon-int.comEducation
- MA Media & Communications, Goldsmiths, University of London
- BA (Hons) English Literature, University of Cambridge (Trinity College)
Career history
- Partner, Clarendon Intelligence (2021–present)
- Director of Audience Intelligence, Sky, London (2017–2021)
- Senior Manager, Kantar (formerly TNS), London (2013–2017)
- Research Manager, Ipsos MediaCT (2010–2013)
Selected expertise
- Multi-platform audience measurement and content strategy for major broadcasters
- Brand-tracking and reputation studies for media and publishing groups
- Subscriber growth, retention and content investment for streaming and traditional media
- Frameworks for evolving media consumption
Professional affiliations
- MRS
- ESOMAR
- AQR